Our Mission

We are pushing the boundaries of how dog clothing is made.

PAIKKA was born in Finland to create durable, functional dog products designed from a dog's perspective, capable of withstanding tough Nordic seasonal conditions.

We firmly believe that dogs deserve only the finest quality products. That's why every PAIKKA product is designed with utmost care and attention, redefining dog wear to match the standards of human products.

Just as you would carefully select items for yourself, your dog deserves the same consideration. PAIKKA stands as a testament to the belief that the bond between humans and dogs transcends the ordinary, and so should the products they use.

We are dedicated to offering the best for your dog – and doing good for our planet.

Our mission is simple – to enhance dogs' daily lives with sustainable, safe, ergonomic products packed with functional features.

With this clear vision driving us forward, we leave no room for compromise. 

Every PAIKKA product is designed and developed in Finland from the dogs' perspective based on their actual needs.

Our multi-awarded product development team has an extensive background in agility competitions, dog shows, the fashion & design industry and physiotherapy, with a particular interest in a dog's anatomy and biomechanics.

Our product philosophy revolves around longevity, versatility, and minimalistic Finnish design. We create with the intent of crafting no-nonsense, long-lived products that seamlessly adapt to the needs of your dog's life. 

The result? Beautiful aesthetics, unparalleled performance, and a prolonged product lifetime – a trifecta that embodies the essence of PAIKKA.

"We take pride in our advanced ergonomic designs, ensuring that every PAIKKA creation prioritizes the comfort and happiness of your beloved dogs."

Tea Kainu, founder & CEO of PAIKKA


At PAIKKA it is important for us to take responsibility for our actions and their impact on our surroundings. We are committed to conducting our business in a responsible way that considers environmental effects, as well as social and ethical concerns. 

We strive to improve and integrate a sustainable and conscious approach in all aspects of our work. We recognize that there is still a long way to go, but we are committed to making progress.


Our mission is to develop only the highest quality products, and we are very selective when it comes to sourcing our suppliers. We have strict requirements and demands in terms of sustainable and safe production to ensure that our products meet the highest standards. Our Code of Conduct requires our suppliers to meet high ethical, social, and environmental standards.


Every PAIKKA product is made using superior and long-lasting materials in collaboration with renowned partners specialized in outdoor apparel, fashion, and award-winning designs for humans. Well-designed, high-quality products last longer and reduce waste, conserving valuable resources.

We have a strong commitment to continuously improving our processes and repurposing textile residues. For instance, we use over 80% of recycled polyfill in our products. We prioritize the use of environmentally friendly materials that do not compromise the safety of your dog or the necessary features of our products.

PAIKKA /ˈpɑi̯kːɑ/, [ˈpɑi̯kːɑ]: Finnish for place, location, region, locality… 

We Finns are world known for our ability to enjoy life even though the sun hardly shines in Finland during the winter and the weather can be the exact same at Christmas and in mid-summer.

Nevertheless, Finland has been ranked the world's happiest country six consecutive times since 2018 by the World Happiness Report.

Finns find happiness in quality of life, freedom to make decisions, and our clean nature – where we are often companied by our dog. Nearly every fourth household here has owned a dog.

So, it is safe to say that Finland is a happy place for humans and dogs alike.